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Brand Management

Brand Management
Polygon

Brand Management is responsible the end-to-end management of brand perception including: analysis on how a brand is perceived in the market, planning how the brand should be perceived if it is to achieve its objectives, ensuring that the brand is perceived as planned and secures its objectives. Brand management is the process of identifying the core value of a particular brand and reflecting the core value among the targeted customers.

  • ODA Function Block:

    Party Management

  • Component name:

    Brand Management

  • Component ID:

  • Component version:

  • Component specification status:

    Proposed

  • Published date:

    None

Providers with a full mapping to this component

Software providers without all mandatory APIs certified

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