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Marketing Communications and Advertising

Marketing Communications and Advertising
Polygon

Marketing function supports the creation of the marketing & offer strategy as part of the Lifecycle Management (LM) that includes all the marketing and offer aspects of a Product Offering. Advertising Services are primarily dealing with the enterprise's common advertising needs like Corporate advertising (that is more public relations than sales promotion) and Recruitment advertising.

  • ODA Function Block:

    Party Management

  • Component name:

    Marketing Communications and Advertising

  • Component ID:

  • Component version:

  • Component specification status:

    Proposed

  • Published date:

    None

Providers with a full mapping to this component

Software providers without all mandatory APIs certified

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