Marketing function supports the creation of the marketing & offer strategy as part of the Lifecycle Management (LM) that includes all the marketing and offer aspects of a Product Offering. Advertising Services are primarily dealing with the enterprise's common advertising needs like Corporate advertising (that is more public relations than sales promotion) and Recruitment advertising.
ODA Function Block:
Party Management
Component name:
Marketing Communications and Advertising
Component ID:
Component version:
Component specification status:
Proposed
Published date:
None
Providers with a full mapping to this component
Software providers without all mandatory APIs certified
