GB1048 Branding Guide to attract Graduate Talent v2.0.0

This guide is designed to provide a realistic and actionable set of practices that enables telcos in their ability to attract graduate talent. Considering that the new generation of talent are looking at career choices in industries and companies that offer purpose-led and holistic career, this branding guide aims to serve two purposes:

  1. Use sections of the branding guide to pitch telecom as an industry of choice for graduate talent
  2. Provide references of successful talent branding practices that can be emulated
    1. In order for the guide to be relevant across geographies and cultures, references have been taken from different organizations operating across Australia to Latin America.

General Information

Document series: GB1048
Document version: 2.0.0
Status: Member Evaluated
Document type: Guidebook
IPR mode: RAND
Published on: 22-Dec-2023
Date modified: 22-Jan-2024