A depiction of how the launch or re-launch of a ProductOffering is or will be undertaken.

Attributes
ChurnRetentionStatistic	_churnRetentionStatistic
MarketingCampaignCharacteristic	_marketingCampaignCharacteristic
MarketingCampaignCharacteristicValue	_marketingCampaignCharacteristicValue
MarketSegment	_marketSegment
Media	_media
PartyProfileType	_partyProfileType
PartyRoleSpecification	_partyRoleType
ProductCatalogSpecification	_productCatalogSpecification
ProductOfferingStrategy	_productOfferingStrategy
ProductPromotion	_productPromotion
SalesChannel	_salesChannel
String	description	A narrative that explains what the MarketingCampaign is.
String	ID	A unique identifier for the MarketingCampaign.
String	mcType	A categorization of a MarketingCampaign, such as new or re-launch.
String	name	A word, term, or phrase by which a MarketingCampaign is known and distinguished from other MarketingCampaigns.
«baseType» TimePeriod	validFor	The period during which the MarketingCampaign is applicable.

 _churnRetentionStatistic

Public ChurnRetentionStatistic _churnRetentionStatistic

Constraints:

Properties:

Aggregation	None
Alias
Association	MarketingCampaignEffectivenessMeasuredBy
Association End
Class	MarketingCampaign
Datatype
Default
Default Value
Is Composite	false
Is Derived	false
Is Derived Union	false
Is Leaf	false
Is Ordered	false
Is Read Only	false
Is Static	false
Is Unique	false
Keywords
Lower	0
Lower Value	(0)
Multiplicity	*
Name	_churnRetentionStatistic
Name Expression
Namespace	MarketingCampaign
Opposite	_marketingCampaign
Owner	MarketingCampaign
Owning Association
Owning Template Parameter
Qualified Name	SID Models::Market_Sales Domain::Marketing Campaign ABE::MarketingCampaign::_churnRetentionStatistic
Stereotype
Template Parameter
Type	ChurnRetentionStatistic
Upper	*
Upper Value	(*)
Visibility	Public

 _marketingCampaignCharacteristic

Public MarketingCampaignCharacteristic _marketingCampaignCharacteristic

Constraints:

Properties:

Aggregation	None
Alias
Association	MarketingCampaignDescribedByMCCharacteristic
Association End
Class	MarketingCampaign
Datatype
Default
Default Value
Is Composite	false
Is Derived	false
Is Derived Union	false
Is Leaf	false
Is Ordered	false
Is Read Only	false
Is Static	false
Is Unique	false
Keywords
Lower	0
Lower Value	(0)
Multiplicity	*
Name	_marketingCampaignCharacteristic
Name Expression
Namespace	MarketingCampaign
Opposite	_marketingCampaign
Owner	MarketingCampaign
Owning Association
Owning Template Parameter
Qualified Name	SID Models::Market_Sales Domain::Marketing Campaign ABE::MarketingCampaign::_marketingCampaignCharacteristic
Stereotype
Template Parameter
Type	MarketingCampaignCharacteristic
Upper	*
Upper Value	(*)
Visibility	Public

 _marketingCampaignCharacteristicValue

Public MarketingCampaignCharacteristicValue _marketingCampaignCharacteristicValue

Constraints:

Properties:

Aggregation	None
Alias
Association	MarketingCampaignDescribedByMCCharacteristicValue
Association End
Class	MarketingCampaign
Datatype
Default
Default Value
Is Composite	false
Is Derived	false
Is Derived Union	false
Is Leaf	false
Is Ordered	false
Is Read Only	false
Is Static	false
Is Unique	false
Keywords
Lower	0
Lower Value	(0)
Multiplicity	*
Name	_marketingCampaignCharacteristicValue
Name Expression
Namespace	MarketingCampaign
Opposite	_marketingCampaign
Owner	MarketingCampaign
Owning Association
Owning Template Parameter
Qualified Name	SID Models::Market_Sales Domain::Marketing Campaign ABE::MarketingCampaign::_marketingCampaignCharacteristicValue
Stereotype
Template Parameter
Type	MarketingCampaignCharacteristicValue
Upper	*
Upper Value	(*)
Visibility	Public

 _marketSegment

Public MarketSegment _marketSegment

Constraints:

Properties:

Aggregation	None
Alias
Association	MarketingCampaignLauchedAcrossMarketSegment
Association End
Class	MarketingCampaign
Datatype
Default
Default Value
Is Composite	false
Is Derived	false
Is Derived Union	false
Is Leaf	false
Is Ordered	false
Is Read Only	false
Is Static	false
Is Unique	false
Keywords
Lower	0
Lower Value	(0)
Multiplicity	*
Name	_marketSegment
Name Expression
Namespace	MarketingCampaign
Opposite	_marketingCampaign
Owner	MarketingCampaign
Owning Association
Owning Template Parameter
Qualified Name	SID Models::Market_Sales Domain::Marketing Campaign ABE::MarketingCampaign::_marketSegment
Stereotype
Template Parameter
Type	MarketSegment
Upper	*
Upper Value	(*)
Visibility	Public

 _media

Public Media _media

Constraints:

Properties:

Aggregation	None
Alias
Association	MediaAdvertises
Association End
Class	MarketingCampaign
Datatype
Default
Default Value
Is Composite	false
Is Derived	false
Is Derived Union	false
Is Leaf	false
Is Ordered	false
Is Read Only	false
Is Static	false
Is Unique	false
Keywords
Lower	0
Lower Value	(0)
Multiplicity	*
Name	_media
Name Expression
Namespace	MarketingCampaign
Opposite	_marketingCampaign
Owner	MarketingCampaign
Owning Association
Owning Template Parameter
Qualified Name	SID Models::Market_Sales Domain::Marketing Campaign ABE::MarketingCampaign::_media
Stereotype
Template Parameter
Type	Media
Upper	*
Upper Value	(*)
Visibility	Public

 _partyProfileType

Public PartyProfileType _partyProfileType

Constraints:

Properties:

Aggregation	None
Alias
Association	MarketingCampaignTargetsPartyProfileType
Association End
Class	MarketingCampaign
Datatype
Default
Default Value
Is Composite	false
Is Derived	false
Is Derived Union	false
Is Leaf	false
Is Ordered	false
Is Read Only	false
Is Static	false
Is Unique	false
Keywords
Lower	0
Lower Value	(0)
Multiplicity	*
Name	_partyProfileType
Name Expression
Namespace	MarketingCampaign
Opposite	_marketingCampaign
Owner	MarketingCampaign
Owning Association
Owning Template Parameter
Qualified Name	SID Models::Market_Sales Domain::Marketing Campaign ABE::MarketingCampaign::_partyProfileType
Stereotype
Template Parameter
Type	PartyProfileType
Upper	*
Upper Value	(*)
Visibility	Public

 _partyRoleType

Public PartyRoleSpecification _partyRoleType

Constraints:

Properties:

Aggregation	None
Alias
Association	MarketingCampaignTargetsPartyRoleType
Association End
Class	MarketingCampaign
Datatype
Default
Default Value
Is Composite	false
Is Derived	false
Is Derived Union	false
Is Leaf	false
Is Ordered	false
Is Read Only	false
Is Static	false
Is Unique	false
Keywords
Lower	0
Lower Value	(0)
Multiplicity	*
Name	_partyRoleType
Name Expression
Namespace	MarketingCampaign
Opposite	_marketingCampaign
Owner	MarketingCampaign
Owning Association
Owning Template Parameter
Qualified Name	SID Models::Market_Sales Domain::Marketing Campaign ABE::MarketingCampaign::_partyRoleType
Stereotype
Template Parameter
Type	PartyRoleSpecification
Upper	*
Upper Value	(*)
Visibility	Public

 _productCatalogSpecification

Public ProductCatalogSpecification _productCatalogSpecification

Constraints:

Properties:

Aggregation	None
Alias
Association	ProductCatalogUsedInMarketingCampaign
Association End
Class	MarketingCampaign
Datatype
Default
Default Value
Is Composite	false
Is Derived	false
Is Derived Union	false
Is Leaf	false
Is Ordered	false
Is Read Only	false
Is Static	false
Is Unique	false
Keywords
Lower	0
Lower Value	(0)
Multiplicity	*
Name	_productCatalogSpecification
Name Expression
Namespace	MarketingCampaign
Opposite	_marketingCampaign
Owner	MarketingCampaign
Owning Association
Owning Template Parameter
Qualified Name	SID Models::Market_Sales Domain::Marketing Campaign ABE::MarketingCampaign::_productCatalogSpecification
Stereotype
Template Parameter
Type	ProductCatalogSpecification
Upper	*
Upper Value	(*)
Visibility	Public

 _productOfferingStrategy

Public ProductOfferingStrategy _productOfferingStrategy

Constraints:

Properties:

Aggregation	None
Alias
Association	MarketingCampaignSupports
Association End
Class	MarketingCampaign
Datatype
Default
Default Value
Is Composite	false
Is Derived	false
Is Derived Union	false
Is Leaf	false
Is Ordered	false
Is Read Only	false
Is Static	false
Is Unique	false
Keywords
Lower	0
Lower Value	(0)
Multiplicity	*
Name	_productOfferingStrategy
Name Expression
Namespace	MarketingCampaign
Opposite	_marketingCampaign
Owner	MarketingCampaign
Owning Association
Owning Template Parameter
Qualified Name	SID Models::Market_Sales Domain::Marketing Campaign ABE::MarketingCampaign::_productOfferingStrategy
Stereotype
Template Parameter
Type	ProductOfferingStrategy
Upper	*
Upper Value	(*)
Visibility	Public

 _productPromotion

Public ProductPromotion _productPromotion

Constraints:

Properties:

Aggregation	None
Alias
Association	MarketingCampaignLaunchedFor
Association End
Class	MarketingCampaign
Datatype
Default
Default Value
Is Composite	false
Is Derived	false
Is Derived Union	false
Is Leaf	false
Is Ordered	false
Is Read Only	false
Is Static	false
Is Unique	false
Keywords
Lower	0
Lower Value	(0)
Multiplicity	*
Name	_productPromotion
Name Expression
Namespace	MarketingCampaign
Opposite	_marketingCampaign
Owner	MarketingCampaign
Owning Association
Owning Template Parameter
Qualified Name	SID Models::Market_Sales Domain::Marketing Campaign ABE::MarketingCampaign::_productPromotion
Stereotype
Template Parameter
Type	ProductPromotion
Upper	*
Upper Value	(*)
Visibility	Public

 _salesChannel

Public SalesChannel _salesChannel

Constraints:

Properties:

Aggregation	None
Alias
Association	MarketingCampaignLauchedAcrossSalesChannel
Association End
Class	MarketingCampaign
Datatype
Default
Default Value
Is Composite	false
Is Derived	false
Is Derived Union	false
Is Leaf	false
Is Ordered	false
Is Read Only	false
Is Static	false
Is Unique	false
Keywords
Lower	0
Lower Value	(0)
Multiplicity	*
Name	_salesChannel
Name Expression
Namespace	MarketingCampaign
Opposite	_marketingCampaign
Owner	MarketingCampaign
Owning Association
Owning Template Parameter
Qualified Name	SID Models::Market_Sales Domain::Marketing Campaign ABE::MarketingCampaign::_salesChannel
Stereotype
Template Parameter
Type	SalesChannel
Upper	*
Upper Value	(*)
Visibility	Public

 description

Public String description

A narrative that explains what the MarketingCampaign is.

Constraints:

Properties:

Aggregation	None
Alias
Association
Association End
Class	MarketingCampaign
Datatype
Default
Default Value
Is Composite	false
Is Derived	false
Is Derived Union	false
Is Leaf	false
Is Ordered	false
Is Read Only	false
Is Static	false
Is Unique	true
Keywords
Lower	1
Lower Value
Multiplicity	None (1)
Name	description
Name Expression
Namespace	MarketingCampaign
Opposite
Owner	MarketingCampaign
Owning Association
Owning Template Parameter
Qualified Name	SID Models::Market_Sales Domain::Marketing Campaign ABE::MarketingCampaign::description
Stereotype
Template Parameter
Type	String
Upper	1
Upper Value
Visibility	Public

 ID

Public String ID

A unique identifier for the MarketingCampaign.

Constraints:

Properties:

Aggregation	None
Alias
Association
Association End
Class	MarketingCampaign
Datatype
Default
Default Value
Is Composite	false
Is Derived	false
Is Derived Union	false
Is Leaf	false
Is Ordered	false
Is Read Only	false
Is Static	false
Is Unique	true
Keywords
Lower	1
Lower Value
Multiplicity	None (1)
Name	ID
Name Expression
Namespace	MarketingCampaign
Opposite
Owner	MarketingCampaign
Owning Association
Owning Template Parameter
Qualified Name	SID Models::Market_Sales Domain::Marketing Campaign ABE::MarketingCampaign::ID
Stereotype	required
Template Parameter
Type	String
Upper	1
Upper Value
Visibility	Public

 mcType

Public String mcType

A categorization of a MarketingCampaign, such as new or re-launch.

Constraints:

Properties:

Aggregation	None
Alias
Association
Association End
Class	MarketingCampaign
Datatype
Default
Default Value
Is Composite	false
Is Derived	false
Is Derived Union	false
Is Leaf	false
Is Ordered	false
Is Read Only	false
Is Static	false
Is Unique	true
Keywords
Lower	1
Lower Value
Multiplicity	None (1)
Name	mcType
Name Expression
Namespace	MarketingCampaign
Opposite
Owner	MarketingCampaign
Owning Association
Owning Template Parameter
Qualified Name	SID Models::Market_Sales Domain::Marketing Campaign ABE::MarketingCampaign::mcType
Stereotype
Template Parameter
Type	String
Upper	1
Upper Value
Visibility	Public

 name

Public String name

A word, term, or phrase by which a MarketingCampaign is known and distinguished from other MarketingCampaigns.

Constraints:

Properties:

Aggregation	None
Alias
Association
Association End
Class	MarketingCampaign
Datatype
Default
Default Value
Is Composite	false
Is Derived	false
Is Derived Union	false
Is Leaf	false
Is Ordered	false
Is Read Only	false
Is Static	false
Is Unique	true
Keywords
Lower	1
Lower Value
Multiplicity	None (1)
Name	name
Name Expression
Namespace	MarketingCampaign
Opposite
Owner	MarketingCampaign
Owning Association
Owning Template Parameter
Qualified Name	SID Models::Market_Sales Domain::Marketing Campaign ABE::MarketingCampaign::name
Stereotype	required
Template Parameter
Type	String
Upper	1
Upper Value
Visibility	Public

 validFor

Public «baseType» TimePeriod validFor

The period during which the MarketingCampaign is applicable.

Constraints:

Properties:

Aggregation	None
Alias
Association
Association End
Class	MarketingCampaign
Datatype
Default
Default Value
Is Composite	false
Is Derived	false
Is Derived Union	false
Is Leaf	false
Is Ordered	false
Is Read Only	false
Is Static	false
Is Unique	true
Keywords
Lower	1
Lower Value
Multiplicity	None (1)
Name	validFor
Name Expression
Namespace	MarketingCampaign
Opposite
Owner	MarketingCampaign
Owning Association
Owning Template Parameter
Qualified Name	SID Models::Market_Sales Domain::Marketing Campaign ABE::MarketingCampaign::validFor
Stereotype
Template Parameter
Type	«baseType» TimePeriod
Upper	1
Upper Value
Visibility	Public