Customer Strategy Management::Define Customer Acquisition Strategy & Plan

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Define Customer Acquisition Strategy & Plan : Public <<TMF_Process>> eTOM Process
Created: 6/28/2022 5:17:04 PM
Modified: 1/16/2025 11:26:34 AM
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Define Customer Acquisition Strategy & Plan processes establish the activities that manage the enterprises preferences for customers, and processes for bringing new customers or clients to the business.
The goal of this set of processes is to create a systematic, sustainable acquisition strategy that can evolve with new trends and changes. It allows the business to: Make money to meet costs, and reinvest in growth, and show evidence of traction for outside parties such as investors, partners, and influencers.
This process was named -  Customer Acquisition Strategy & Planning
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Element Source Role Target Role
«TMF_Vertical» Strategy Management
Vertical «TMF_VerticalAggregatesProcess»
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«TMF_Process» Customer Strategy Management
eTOM Process «TMF_isComposedByProcess»
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«TMF_Domain» Customer Domain
Domain «TMF_DomainAggregatesProcess»
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