Customer Strategy Management::Define Customer Engagement Strategy & Plan

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Define Customer Engagement Strategy & Plan : Public <<TMF_Process>> eTOM Process
Created: 6/28/2022 5:17:09 PM
Modified: 1/16/2025 11:26:34 AM
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The set of processes to plan the delivery of a sustained or increasing customer satisfaction by having more positive interactions with customers.
It can be through any channel, from in person, to online, to over the phone. Great strategies take customer engagement from reactive to proactive.

This process was named Customer Engagement Strategy & Planning
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  • Tagged Values
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Element Source Role Target Role
«TMF_Vertical» Strategy Management
Vertical «TMF_VerticalAggregatesProcess»
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«TMF_Domain» Customer Domain
Domain «TMF_DomainAggregatesProcess»
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«TMF_Process» Customer Strategy Management
eTOM Process «TMF_isComposedByProcess»
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