Product Specification & Offering Development & Retirement::Product Offering Development & Retirement::Product Offering Promotion Development::Develop Product Offering Promotion

MODA / Business Process Framework / Process / Product Domain / Product Specification & Offering Development & Retirement / Product Offering Development & Retirement / Product Offering Promotion Development / Develop Product Offering Promotion

Project:

Develop Product Offering Promotion : Public <<TMF_Process>> eTOM Process

Created:	6/28/2022 5:22:51 PM
Modified:	1/16/2025 11:26:34 AM

Project:
Author:	Giu Platania
Version:	24.0.0
Phase:	24.5.0
Status:	Team Approved
Complexity:	Easy
Difficulty:
Priority:
Multiplicity:
Advanced:
UUID:	{B93FD397-CEB7-4d85-92AA-CBC198081DB7}
Appears In:	Product Offering Promotion Development

Develop Product Offering Promotion manages all activities and stakeholder engagement to develop and agree on a product offering promotion and the selection of appropriate channel or channels to support delivery of the promotion. It also interacts with Marketing Communications to develop promotional messages and Marketing Campaign Management to associate promotions with a campaign.

Associations To
Associations From
Tagged Values
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Element	Source Role	Target Role
«TMF_Process» Product Offering Promotion Development eTOM Process «TMF_isComposedByProcess»	Name:	Name:
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«TMF_Domain» Product Domain Domain «TMF_DomainAggregatesProcess»	Name:	Name:
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«TMF_Vertical» Business Value Development Vertical «TMF_VerticalAggregatesProcess»	Name:	Name:
Details: