Product Specification & Offering Development & Retirement::Product Offering Development & Retirement::Product Offering Promotion Development::Monitor Product Offering Promotion Effectiveness

MODA / Business Process Framework / Process / Product Domain / Product Specification & Offering Development & Retirement / Product Offering Development & Retirement / Product Offering Promotion Development / Monitor Product Offering Promotion Effectiveness

Project:

Monitor Product Offering Promotion Effectiveness : Public <<TMF_Process>> eTOM Process

Created:	6/28/2022 5:46:38 PM
Modified:	1/16/2025 11:26:34 AM

Project:
Author:	Giu Platania
Version:	24.0.0
Phase:	24.5.0
Status:	Team Approved
Complexity:	Easy
Difficulty:
Priority:
Multiplicity:
Advanced:
UUID:	{64F91150-DEEB-4c53-AB8C-9CCDE79339F1}
Appears In:	Product Offering Promotion Development

Monitor Marketing Campaign Effectiveness establishes metrics, monitors metrics, and analyzes metrics to gauge the effectiveness of a marketing campaign or campaigns. Based on analysis these processes feedback suggested changes to adapt the campaign or campaigns to become more effective now or in the future.

Note that this process' sub-processes reuse a generalized set of metric processes to develop, gather, and analyze (to some degree) marketing campaign metrics.

Associations To
Associations From
Tagged Values
Advanced

Element	Source Role	Target Role
«TMF_Domain» Product Domain Domain «TMF_DomainAggregatesProcess»	Name:	Name:
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«TMF_Vertical» Business Value Development Vertical «TMF_VerticalAggregatesProcess»	Name:	Name:
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«TMF_Process» Product Offering Promotion Development eTOM Process «TMF_isComposedByProcess»	Name:	Name:
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