To fully capitalize on their investments in 5G network slicing, CSPs need autonomous operations, enabled by end-to-end service intent lifecycle management. Advances in generative AI (genAI) can support the definition, evaluation, delivery and assurance of intent in an autonomous system, thereby enhancing intent-driven interactions. This Catalyst plans to demonstrate autonomous operations across the CSP ecosystem, simplifying service ordering for enterprise customers. The project will achieve this by using TMF921 intent-based interfaces and advanced technologies, such as genAI and natural language processing. Bolstered by AIOps methodologies, the proposed solution will enable CSPs to dynamically optimize 5G network slices to meet enterprises’ needs. The solution will follow the dynamic service orchestration concept for intent orchestration, and use AI to resolve the service intent and map the resources intents. To achieve level 5 autonomous operations, the Catalyst will use TM Forum’s Autonomous Networks Reference Architecture principles, including autonomous domains, closed loop automation, cross-domain collaboration, decoupled operations layers, intent-driven APIs, and AI-driven knowledge and intelligence. To enhance customer experience, the solution will integrate advanced customer journey orchestration capabilities. This will be achieved through a sophisticated recommendation system that uses the TMF680 API to offer highly personalized recommendations, aligning services and offers with individual customer preferences and behaviors. As well as increasing marketing efficiency, this personalization should foster deeper customer engagement and satisfaction, leading to increased loyalty and lifetime value. Working across the business, service and resource layers, the proposed solution will enable CSPs to adopt innovative B2B2X business models in multiple domains, such as safety and autonomous vehicles, smart city solutions, community policing, environmental sustainability and healthcare, among others, opening up new revenue streams. As a proof-of-concept, a CSP will work with a B2B2X partner to provide temporary network access in specified locations, emphasizing low latency and high throughput. To establish the effectiveness of the solution, the Catalyst will track a range of metrics, including click-through rates and customer engagement. Specific CSP business objectives, such as increased product or service sales, will also be tracked to measure the effectiveness of real-time recommendations and engagements. Assessing the diversity, novelty and personalization of recommendations will also provide insights into their impact on customers and business.