Telecom companies are increasingly adopting AI-driven composable software to enhance BSS/OSS agility, AI-powered operations, and scalability. The market for composable software ecosystems is growing rapidly as businesses seek more flexible, scalable, and modular solutions. Composable platforms allow companies to build applications using interchangeable components with Open APIs, making it easier to adapt to changing business needs. In response to this need, TM Forum created the Open Digital Architecture (ODA) building a suite of ODA components which perform BSS and OSS functions. The next step from ODA components is to deliver a fully defined “ODA in a Box.” ODA In a Box is a modular, deployable package that embodies one or more pre-integrated ODA Components, designed according to TM Forum's LEGO-wise architecture principles. It provides a cohesive, self-contained unit of functionality that is: * Composable: Built as a "LEGO block" in the ODA architecture, enabling plug-and-play integration with other ODA components. * Pre-integrated: it aggregates multiple ODA components where needed, manages interdependencies internally, and ensures the external interface remains clean and compliant. * Canvas-ready: Deployable on a reference ODA Canvas (cloud-native environment), supporting lifecycle management and orchestration. * API-driven: It exposes all its capabilities through TMF Open APIs, ensuring interoperability and automation. * Encapsulated Complexity: Any internal dependency among included components is abstracted from the rest of the system, enabling a simplified and consistent external behavior. AI-powered ODA in a Box for B2B2X Catalyst delivers multiple use cases to depict the usage of ODA components that enable an operator to quickly deploy an AI-powered capability. Each use case integrates in “boxes” from multiple vendors to enable a B2B2X solution. For example, a cloud connectivity service at the edge delivered by a CSP includes a partner supplied cloud capability and is sold to an enterprise. UC 1 – Lead to Order (Pre-Sales & Sales Process) In the B2B2X market, sales leads emerge and vanish rapidly, making them difficult to capture. The sales team needs an efficient way to capture and track these leads. The conversion rates from lead to opportunity and from opportunity to order are low. When the SLA enterprise order fulfillment does not meet customer expectations, we need to find another solution for the pre-sales and sales processes. ODA in a Box facilitates the creation of AI copilot/agent-driven pre-sales and sales processes, expediting order implementation and integration. Our goal is to show that pre-sales is enhanced by implementing a Gen AI copilot/agent within the ODA Boxes. Utilizing the B2B sales knowledge from the telco sales team, the RAG is updated through a knowledge management component and the recommendation management component to enhance the lead to opportunity to quote process enabling the appropriate solution recommendation for quick order creation utilizing product catalog component, product order caption component, and product order delivery and orchestration components. Each ODA in a Box communicates via the TMF Open APIs to conclude the process of orchestration and inventory management. AI-driven operations and recommendations leads to a higher sales conversion rate. Revenue growth is achieved through the optimization of pre-sales, sales, and post-sales activities. Costs are reduced through agile integration within the boxes and improved coordination between them. Time to market is decreased thanks to pre-defined and tested boxes. UC 2 – Idea to Cash The process of preparing a new product offering is time-consuming and requires considerable CSP product management effort. Designing offers that meet market demand is always a challenge. Time to market for new offers doesn't usually meet marketing expectations. This use case utilizes an AI-driven offering design delivered through an integrated ODA in a box solution. The LLM-based AI copilot for intelligent B2B offering design contains three functions delivered by ODA components as follows: * Offering knowledge using “TMF060 Knowledge Mgmt.” * Offering proposal using “TMFC050 Recommendation Mgmt.” * Offering market performance prediction using “TMFC058 Product/Sales Performance Mgmt.” This ODA in a Box is then combined with another vendor’s ODA in a Box with product configuration and catalog management to enable idea to cash. The value of this B2B2X solution is improved accuracy of the new offerings for the specific niche market or the target customer. We are allowing “easy-to-do” offering design and testing and reduces the time to market for new offering releases. What does this mean for DTW Copenhagen? For DTW, this project built working demonstration of ODA-in-a-Box — utilizing the ODA architecture, designed for faster deployment, ease of scalability, and newly AI-powered. By leveraging macro components, CSPs will be able to adapt quickly to new technologies and growing connectivity demands. Please come see us in the Moonshot Catalyst area at DTW!