An OperationalMarketingPlan defines the long-term or middle-term Marketing strategy for product placement.<br/><br/>The OperationalMarketingPlan is an abstract class that defines the hierarchical view of a package of OperationalMarketingPlan item.<br/><br/>It may be:<br/><br/>        • A Composite OperationalMktPlan corresponding to several OperationalMktPlan items that are associated together within in the same marketing program.<br/><br/>        • An Atomic OperationalMktPlan corresponding to a campaign plan which is the smallest level of the OperationalMarketingPlan hierarchy.<br/><br/>Marketing Plan is a Composite OperationalMktPlan composed of Marketing Programs<br/><br/>Marketing Program is a Composite OperationalMktPlan composed of Campaign Plans<br/><br/>A Marketing Campaign is associated to a Campaign Plan that is an AtomicOperationalMktPlan.<br/><br/>An OperationalMarketingPlan specifies<br/><br/>        • the Budget allocated, forcasted and achieved,<br/><br/>        • the targeted Parties (PartyProfile and PartyProfileType),<br/><br/>        • the SaleChannel to be used,<br/><br/>        • the ProductSpecification, ProductSpecificationType, CommercialClassification and ProductOffering it gives away or aims to place,<br/><br/>        • the MarketingCampaignRoles involved,<br/><br/>        • and the MarketingObjectives that must be achieved including the indicators used to evaluate the achievement (MktIndicatorSpec)<br/>