At least 10% improvement due to the Cognitive Techco transformation.
#2023 Catalyst551 Project Overview# This Catalyst demonstrates the value of integrating cognitive intelligence into the service experience. By capturing customer actions and behaviors, Champions can gain insights into customer preferences and craft positive responses. These affirmations subtly cultivate customer affinity towards the Champions, even on a subconscious level. ► Challenge In the digital age, with ever-changing digital services and increasingly complex and personalized customer experience expectations, it will be more challenging for telco-operators to manage brand promises and continuously improve customer satisfaction. Such as customer expect zero wait, zero trouble and full interaction by using Various Digital Services (e.g. OTT Apps). Telcos transform to Cognitive Techcos continue to provide heavy CX Improvement Programs investment to improve operation efficiency & effectiveness and achieve brand aspiration. ► Solution Based on our research and practice, we have developed that Cognitive Service Experience Operations giving management and customers tangible value from a Techcos perspective, and providing customers with a superior experience and increase ROX (Return on Experience) in a dynamic and highly competitive digital market. Ultimately dynamically adapt to customer expectations and continuously realize value for customers and companies. The research and practices are also base on TMF assets under Managing and Measuring Autonomy (e.g.GB1040). #Diverse Champion Business Cases# →China Mobile & HKT: Automated Poor Experience Analysis to Prevent Customer Dissatisfaction from Becoming Complaints or Churn →China Mobile & China Unicom: Converged Service Experience Approach to Truly Manage FMC Customer Needs →China Mobile Guangxi & MTN: Stimulate Digital Service Consumption through CEI+ led Experience Operations →HKT & Robi: Ensure OTT Customer Experience Using Value Operation Framework (VOF) #Main TM Forum Assets Used or Contributed, Academic Paper (Published in USENIX ATC, IEEE ICDE etc)# ►We actively used and TM Forum research knowledge and concepts on this Catalyst Project. Team-mates also contributed and are contributing to TMF assets at multiple themes. ►One important contribution is in Digital Twin for Decision Intelligence under ‘Data & AI’ theme. Another contribution is made under ‘Autonomous Operations’ theme on the usage of ‘Value Operation Framework’. ►Gu Rong from Nanjing University has made contributions in areas such as GNN training, big data cleaning, stream processing performance enhancement and metadata model management., and has published papers in important publications such as ICDE and ATC.
C551 Project Overview
China Mobile Zhejing won Exellent Network Quality Award in China
HKT case on Catalyst C23.0.551
China Mobile Guangxi business use case
China Mobile Liaoning Demo for Catalyst C23.0.551
China Mobile Zhejiang Demo for Catalyst C23.0.551
Fluid: Dataset Abstraction and Elastic Acceleration for Cloud-native Deep Learning Training Jobs
Liquid: Intelligent Resource Estimation and Network-Efficient Scheduling for Deep Learning Jobs on Distributed GPU Clusters
Meces: Latency-efficient Rescaling via Prioritized State Migration for Stateful Distributed Stream Processing Systems.
SparkDQ: Efficient Generic Big Data Quality Management on Distributed
GB1040A HKT Use Case using MAMA Framework
Using TMF Asset Digital Customers Experience Metrics to the Catalyst 551
Showing HKT contributing to TMF Asset IG1316
Email the members of the Catalyst team to request more details.
Create a platform for B2B2X partnerships in the communication industry with TM Forum assets for billing and post-billing processes
Drive billions in new revenue through accelerated scale-out of industry verticals.
Based on “connection + computing power + application”, China Unicom's 5G Industry Edge Cube is facilitating industrial digital transformation.