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ODA monetization engine: Transforming data assets into business growth

URN C25.5.866
Topics Data management, Digital twin, Open Digital Architecture (ODA)

Empowering CSP to unlock revenue streams by converting ODA data assets into actionable, monetizable opportunities through innovative digital twin technology.

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CSPs and enterprise verticals face mounting pressure to monetize their data assets efficiently. With legacy systems, siloed operations, and slow manual processes, most struggle to extract real-time value from their TM Forum ODA-compliant architectures. This limitation hinders revenue growth, delays time-to-market for new services, and prevents them from fully capitalizing on AI and digital twin innovations. Solving this challenge will fundamentally change their business by: 1. Unlocking New Revenue Streams – Automating the conversion of ODA data into commercial APIs, AI models, and partner-ready digital products. 2. Enabling Autonomous Operations – Reducing costs via self-optimizing networks and predictive decision-making aligned with TM Forum’s Autonomous Framework. 3. Accelerating Innovation – Digital twin simulations allow CSPs to test and deploy monetization strategies in near real-time, minimizing risk. Telkomsel, Indonesia’s leading mobile operator, has already proven this approach works: “By implementing ODA-powered digital twins and autonomous monetization, we reduced service launch cycles by 40% and unlocked $15M in new revenue within the first year. This isn’t just optimization—it’s a fundamental shift in how we do business.” — Telkomsel Digitalization Transformation Lead Vertical markets (Governance and Public Sector, Healthcare and life sciences, Transportation and Logistics, Finance and banking, Retail and commerce) benefit similarly: Governance and Public Sector : Smart cities, Dynamic digital twins optimize traffic, energy, and public service monetization, tourism Healthcare and life sciences: Predictive analytics turn patient data into preventive care revenue models, insurance Transportation and Logistics: Autonomous supply chain optimizations create new B2B service offerings. Finance and banking : Fraud detection and Risk management Retail and commerce : Personalized marketing The business impact is clear: CSPs and enterprises that adopt this solution transition from static data handlers to dynamic digital service providers, capturing the full value of their ODA investments. Transformative Monetization: The ODA-Powered Digital Twin Solution Our solution represents a fundamental leap in how CSPs and enterprises monetize data by combining TM Forum’s Open Digital Architecture (ODA) with dynamic digital twin technology and autonomous decisioning, creating the industry’s first self-optimizing revenue engine. Unlike traditional analytics platforms, this proven approach (validated by Telkomsel’s $15M revenue impact) embeds AI-driven monetization directly into ODA components, turning passive data into active profit centers. Innovation That Delivers Business Value: ODA-Compliant Digital Twins Live virtual replicas of networks, customers, and services built on TM Forum standards (Open APIs, Open Digital Framework) Business Impact: Enables "test-and-learn" monetization—simulating pricing, bundling, and partner strategies before launch (reducing risk by 60% in Telkomsel’s deployment) Autonomous Revenue Engine AI/ML models integrated with TM Forum’s Autonomous Framework continuously: Identify high-value data products (e.g., QoS APIs, predictive churn insights) Automate service packaging and partner onboarding Business Impact: 40% faster service monetization cycles and 30% lower operational costs Ecosystem Monetization Hub Pre-integrated with TM Forum’s Open API ecosystem (TMF645 Product Catalog, TMF622 Partner Management) Business Impact: Rapid B2B2X revenue—Telkomsel generated $4M/month from new API partnerships Why It’s a Breakthrough: First ODA-native monetization layer that bridges the gap between data architecture and business outcomes Closed-loop autonomy aligns with TM Forum’s Level-4 Autonomous Operations maturity Proven at scale: Successfully manages 170M+ subscriber data streams in production By adopting this solution, CSPs transform from connectivity providers to AI-driven digital service orchestrators, while enterprises gain turnkey access to telecom-grade monetization tools. The technology is available today—and the business results are already quantified.

Team members

China Unicom logo
Champion
Huawei Technologies Co. Ltd logo
PT Telekomunikasi Selular logo
Champion

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