Communication Service Providers (CSPs) and vertical markets are grappling with a core challenge: how to monetize the significant investments in 5G-Advanced (5G-A) networks. The true value of 5G-A lies not in basic connectivity, but in enabling a new class of high-value, immersive services like real-time AR/VR, smart manufacturing, and AI-driven applications. The business pain points are twofold: Operational Inefficiency: Traditional, manual network management cannot handle the complexity and dynamic demands of these new services. Launching a new service is a slow, costly, and resource-intensive process, leading to a high barrier to entry and slow time-to-market. Lack of Experience Assurance: CSPs currently lack the granular visibility and automation needed to guarantee a high-quality user experience (QoE) for every customer, which is critical for retaining users and securing service-level agreements (SLAs) with enterprise clients. Without this, they cannot charge a premium for their offerings. Solving this challenge is vital for CSPs to avoid becoming a "dumb pipe" and to become a strategic partner to vertical industries. It transforms their business by enabling a shift from a low-margin connectivity model to a high-value, assured-service model. They can offer dynamic, intelligent packages with performance guarantees, unlocking new revenue streams and increasing ARPU (Average Revenue Per User). As a Senior Director of Mobile Networks at a leading CSP puts it: "The true value of 5G-A isn't just speed; it's about enabling a new class of immersive and intelligent services. Our biggest challenge is managing the complexity and ensuring a flawless experience for every user, every time. Without that capability, we simply can't deliver on the promise of 5G-A and compete effectively."