CSPs worldwide are looking to B2B as the driver of growth, enabling them to capture new revenue by supporting the digital transformations of business customers. But serving the midmarket – where the largest number of customers can be found – is a challenge. This situation only becomes more of a challenge as CSPs look to grow their presence in the B2B space, monetizing advanced network capabilities and bundling partner products and services in order to create tailored solutions for enterprises. The answer to this comes through a generative-AI enhanced lead-to-care process to pivot from a human-agent driven engagement to a customer led journey empowered by Generative AI. GAI agents will enable customers to find relevant products using semantic search, creating customized solutions that meet their specific business requirements, budgets and timelines. We are creating a scalable platform that not only streamlines deployment but also provides a flexible base for future enhancements through integration of additional components and capabilities, built to align with the ODA in a Box principle. The catalyst also leverages Model Context Protocol (MCP) as a common communication mechanism between both ODA canvas and AI agents, providing a future-ready, modular, telco-grade foundation for the agentic solution. Unlock profitable growth from the B2B midmarket * Faster time to implement Faster to deploy, scale and enhance through support for the ODA in a Box approach * Improved customer satisfaction Give midmarket B2B buyers a customer driven, agile and flexible commerce experience * Increased deal capacity Using genAI and automation to profitably serve more customers