Business Architecture: enabling value driven transformation

Tuesday, November 1, 2022

Virtual 1:00pm - 2:00pm
Your local time 2022-11-01T13:00:00Z - 2022-11-01T14:00:00Z

Join us for the latest gathering of the Global Architecture Forum series.

The business architecture member project team will share the details of their work on business architecture capabilities and value streams, and how they can help derisk strategic planning and transformation initiatives.

Reserve your spot

Join us to learn

What’s the challenge?

How can I align my strategic decision-making to the technical implementations, thereby reducing the risk of transformation initiatives?

The need

It is critically important that the design of the transformation is done from the perspective of how that organization captures and realizes value to the customer.

The vision

By taking this approach, the transformation roadmap and its priorities will always focus on the value being delivered to the customer, ensuring that the business makes the right prioritizations.

What’s in it for you?

Learn about the building blocks of Business Architecture and how this discipline can improve decision-making, lay the foundations for diversification and growth, and ensure compatibility between business and technology transformation initiatives based on a series of real-world use cases.


  • Joann O’Brien, Vice President, Digital Ecosystems, TM Forum
  • Andrew Greff, Enterprise Architect, TELUS
  • Pierre Roberge, Senior Enterprise Architect and Business ArchitectVideotron and Fizz
  • Marika Roettele, Solution Architect, Vodafone
  • Cliff Faurer, Principal Architect III Solutions Engineering, Charter Communications
  • João Pombinho, Head of Enterprise Architecture, NOS