Digital Leadership Summit: Service Providers’ Digital Strategies for Enterprise Customers

Tuesday, August 15

Welcome and Introductions

Speaker: Rebecca Sendel, VP, Services and Catalysts, TM Forum

The Enterprise of Tomorrow: Key Trends Creating Opportunities for Service Providers

This keynote will set the scene for the day, highlighting the key forces shaping the future enterprise.

• What trends and technologies will transform the future workplace?
• How will employees, partners and customers engage?
• What will the impact be on consumption of network and connected ICT services?
•  How have service providers stumbled, succeeded and profited from the changing B2B landscape?

Speakers:

• Evan Kirchheimer, Research Director, Enterprise Services, Ovum
• Daniela Perlmutter, VP, Product & Solutions Marketing, Amdocs Technology

Enterprise Pre-Event Survey Results Review

Sharing results of the pre-event survey around different challenges in serving the enterprise market.

Speaker: Rebecca Sendel, VP, Services and Catalysts, TM Forum

Building a Comprehensive Digital Transformation Strategy 

A well thought-out digital transformation strategy is the bedrock for surviving in today’s digital economy and companies that manage to create a solid strategic framework for their digital transformation will be the fierce competitors of tomorrow.

Although the transformation journey will vary widely from one company to the next, depending on the specific business needs and focus, companies that are successfully addressing the complexities of digital transformation displays similarities in their strategic approaches.

This discussion will center around the common factors that every digital transformation strategy should comprise – from assessing your company’s digital maturity of your company and having a clear vision and understanding of your business’ future needs in terms of technology and business model transformation to understanding where to focus your effort and instilling a culture of innovation to drive the necessary changes.  This session will focus on TM Forum’s Digital Maturity Model and will include an opportunity for you to ‘place your bets’ on where you are going to spend your digital transformation money.

Speaker: Aaron Boasman, VP, Content, Research & Media, TM Forum

Morning Break and Refreshments

B2B Digital Strategy from Service Provider Perspective

Speaker: Joey Schultz, VP, Business Solutions Digital Experience, AT&T

Enterprise Conversations: Introduction

Speaker: Daniela Perlmutter, VP, Product & Solutions Marketing, Amdocs Enterprise, Amdocs Technology

Topic #1: Omni-channel customer engagement in B2B

•  In this session, we’ll discuss what it means to apply the omni-channel approach during the enterprise customer engagement from sales to care.

Topic #2: NFV as an accelerator to enterprise innovation and growth

•  In this session, we will discuss the potential use case of NFV based services for enterprise customers, examining the business case for software-defined WANs (SD-WANs) as an example and evaluating the opportunity it may present.

Topic #3: Digitalizing business operations for B2B success

• In this session, we’ll discuss why digitalizing back-end operations is crucial to supporting digital B2B services. We’ll also review how technologies such as robotics process automation (RPA) and intelligent analytics can help to deliver the seamless experience expected by enterprise customers.

Enterprise Conversations Rotation 1

Enterprise Conversations Rotation 2

Networking Luncheon

Enterprise Conversations: Rotation 3

The Role of Digital in E2E Enterprise Strategy

Speaker: Janet Robertson, AVP, Digital Strategy and Foundation, AT&T  

Afternoon Refreshment & Networking

Future Proof the B2B Digital Platform – How to Bring B2B Vision into Reality

Speaker: Ramkishan Sadasivam, Sr. Manager Digital Architecture, T-Mobile

Panel Discussion: Digital Enterprise Experience for CSPs: What Now and Where Next?

CSPs have identified B2B service offerings as a strong growth opportunity and therefore have considerable interest in how they can improve their customer engagement and provide a digital customer experience in this digital era. Join us to learn through case studies on how CSPs can win with business customers.

Speakers:

• Evan Kirchheimer, Research Director, Enterprise Services, Ovum
• Jerrid Hamann, Digital Experience Manager, Verizon
• Janet Robertson, AVP, Digital Strategy and Foundation, AT&T
• Ramkishan Sadasivam, Sr. Manager Digital Architecture, T-Mobile

Moderated by Jin Suk, Director, Product & Solutions Marketing, Amdocs Technology

Enterprise Conversations: Result sharing and wrap-up

Speaker: Aaron Boasman, VP, Content, Research & Media, TM Forum

Networking Reception