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September 10-11, 2025
Dallas

Speaker

Axel Wells

Senior Director Industry Principal Communications, Media, and Consumer Services
Pegasystems

As an Industry Principal in Pega’s Telecoms, Media, and Consumer Services team, I help the world's leading and most innovative organizations understand how Pega’s unique technology and journey at a time delivery methodology can deliver them real, quantifiable business value.

With deep experience in customer engagement, decisioning, and go to market strategy in Telecom and Media, I am well positioned to engage with CxO, Senior Architects, and Business Line leaders to help them drive real customer engagement.

Experience running programs with multi-billion dollar impacts in customer retention and engagement in Telecom, building decision strategies/systems, and driving innovative customer acquisition programs.

Axel