Speaker
Axel Wells
As an Industry Principal in Pega’s Telecoms, Media, and Consumer Services team, I help the world's leading and most innovative organizations understand how Pega’s unique technology and journey at a time delivery methodology can deliver them real, quantifiable business value.
With deep experience in customer engagement, decisioning, and go to market strategy in Telecom and Media, I am well positioned to engage with CxO, Senior Architects, and Business Line leaders to help them drive real customer engagement.
Experience running programs with multi-billion dollar impacts in customer retention and engagement in Telecom, building decision strategies/systems, and driving innovative customer acquisition programs.

Featured Sessions
1:30 PM
September 11 2025
1:30 pm-3:00 pm
Spotlight Stage
Join this interactive workshop to dive deeper into key themes shaping the future of telecom. Collaborate with peers, explore practical frameworks, and gain actionable insights designed to accelerate innovation and impact across your organisation.