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Catalyst Project

Image: Catalyst Project

Omnichannel Collaboration Experience – Phase III

The objective of this Catalyst is to develop an intelligent customer care platform that can improve customer service efficiency and customer satisfaction.

Champion

Participants

Previous phases of this Catalyst

Phase I
This Catalyst collaborated with operators to explore the omnichannel customer centricity experience operating from an outside in perspective and to work out the BSS related pain-point scenarios and provide solutions.

Phase II
This Catalyst demonstrated how operators provided B2B Buying ROADS experience for SME customers. By using KPIs monitoring and analysis, and evaluating CSPs’ digital transformation maturity they helped operators improve customer experience and operation efficiency.

Videos

Han Caihong, Senior Marketing Manager, Huawei

Tian Ye, Marketing Manager, Huawei

Benefits of being a TM Forum Catalyst

What is special about being a TM Forum Catalyst?