SAP SE (NYSE: SAP) launched the SAP Big Data Margin Assurance solution to help communication service providers (CSPs) thrive in the digital economy by making detailed information on margins and profits available to business users.
The announcement was made at Mobile World Congress 2016 last week in Barcelona, Spain. Increased competition in saturated markets coupled with disruption from digital transformation is forcing CSPs to refocus from top-line to bottom-line growth. SAP Big Data Margin Assurance makes detailed information on margins and profits available to business users. Powered by SAP HANA, the solution provides a consolidated repository and analytics engine for fast and real-time telecommunications data. Using the solution CSPs will have increased insight into revenues, margins and costs across their operations, allowing them to transform from average revenue per user (ARPU) to average margin per user (AMPU) business models.
A central component of the SAP Big Data Margin Assurance solution is a standardized data model based on TM Forum industry standards. TM Forum, the global industry association for digital business, provides a suite of best practices, digital toolkits and standards that are widely adopted by digital and communications service providers and global enterprises. Stakeholders from SAP, TM Forum and the telecom industry are actively collaborating to define a Big Data model for the telecom industry that will be based in part on Big Data solutions from SAP.
“The ability to understand granular customer profitability, specifically which customers are profitable or unprofitable and why, is a game changer for our industry,” said Thomas Holtmanns, Vodafone director, Finance Operations Germany and Global Margin Assurance.
“SAP brings excellent capabilities to the table. SAP HANA Cloud Platform provides unprecedented levels of speed, massive processing and flexibility to query our significant data repositories. Its powerful analytics identify ways to increase margin and prevent leakage. This includes end-to-end client performance, outlier detection to uncover misuse or unreasonable behavior, new offer performance and what-if scenarios on proposed services changes.”
The new solution is part of SAP’s overall strategy to help telecom companies harness the power of the massive data volumes they capture. On February 16, 2016, SAP partner Digital Route announced the SAP Big Data Integrator solution by DigitalRoute. The software enhances the SAP for Telecommunications solution portfolio by enabling real-time integration of network and operations support systems (OSS) data. The solution helps CSPs to more effectively use their network data so they can increase revenues and reduce costs. The DigitalRoute high-performance data injection engine provides vital preprocessing of data before it is fed into the SAP HANA platform.
The solution is a beta release available for selected customers in a cloud trial.
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