SAP Big Data Margin Assurance enables telecommunication companies to capitalize on big data and increase profits in the digital age.
The telecommunications industry has undergone a period of dramatic change over recent years. Rising infrastructure investment costs, market deregulation, and an ever shifting technology landscape have communication service providers (CSPs) looking for new ways to increase their profits and thrive in the digital economy. Many providers are hopeful that harnessing the power of data may be the elixir to current woes.
Fortunately for CSPs, there’s no shortage of data in their banks. The telecommunication industry handles unparalleled volumes of structured and unstructured information, from billing and call records to network data. But how can they effectively leverage the hundreds of petabytes of data they collect each year?
“Game-Ghanger for Our Industry”
The SAP HANA Innovation Award winner SAP Big Data Margin Assurance may provide an answer. The solution provides a consolidated repository and analytics engine for fast analysis of real-time telecommunications data. Unlocking the power of big data in this way makes detailed information on margins and profits available to business users.
As Philipp Freudenberger, product owner of the new industry solution, explains: “With SAP HANA, telecommunication companies can capitalize on the massive data volumes they capture and analyze them in ways not previously possible. With the increased insight into revenues, margins, and costs across their operations, CSPs can reimagine their business models.” The impact of this is not to be underestimated, with telecommunications giant Vodafone calling the new solution a “game-changer for our industry.”
One scenario for CSPs could be to transform from an average revenue per user (ARPU) to an average margin per user (AMPU) model.
“CSPs are starting to focus on margin analysis instead of their unit sales,” explains Freudenberger. “Telecoms companies can now find out in real time who their unprofitable customers are and – very importantly – what factors they have in common that could be causing this unprofitability. This means they can tackle the problem at the source.”
In other words, the solution helps CSPs close the gap between insight and action.
Keep reading on SAP.