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Hand over to the virtual assistant: Future contact center using GenAI

URN C24.0.642
Topics AI (Artificial Intelligence), Customer experience management

Enhance the customer experience using GenAI to build a data-driven, self-learning, virtual assistant

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This Catalyst will explore and jointly innovate: 1. Data-driven self-learning capability: Explore high-quality customer service experience from historical data, including reply words and tool operation. Compared with mainstream operation management, it mainly relies on manual experience summary and robot process configuration and operation. It can solve the problem of high manual investment and low efficiency. In addition, big data accumulation and learning experience can effectively ensure the consistency of customer service experience. 2. Experience learning enables intelligent virtual customer service: High-quality experience mined from data can not only assist and guide agent operations, but also directly enable virtual customer service customers. By accurately understanding customers' intentions, accurately answering customers' questions, and flexibly invoking a third-party system, the solution helps customers quickly resolve problems, reduces the workload of manual agents, reduces costs, improves efficiency, and improves customer service experience. Virtual assistants & co-pilots are being tested and considered across the industry with some already well-established use cases. However, with the growth of GenAI, it is important to continue to drive these discussions. This project would provide a valuable use case to show how these AI virtual assistants can innovate the telecoms industry.

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Email the members of the Catalyst team to request more details.


Team members

China Mobile Communications Corporation logo
China Telecommunications Corporation logo
China Unicom logo
Hong Kong Telecommunications (HKT) Limited logo
Huawei Technologies Co. Ltd logo
MTN South Africa logo
Saudi Telecom Company logo
University of Science and Technology of China logo

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