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All Moonshots

Quality of Trust: Eliminating spam, enabling growth

URN M25.0.763

Topics 5G monetization, AI (Artificial Intelligence), Ecosystem management

Combatting spam and scams to restore subscriber trust, while unlocking new monetization opportunities.

Project companies

Over 5.5 billion spam calls are made per month, with associated smishing and vishing scams resulting in over US$55 billion in annual losses. With these attacks eroding trust in digital communications, CSPs are under pressure from regulators to act. The 2023 Global Leaders Forum Fraud report shows 92% of CSPs regard reducing fraudulent traffic as a top priority. To that end, this Catalyst is developing a global tool that will leverage real-time intelligence sharing, advanced filtering and AI models, helping CSPs significantly reduce spam and associated scams across SMS, voice and other channels. The tool is designed to enable information sharing between CSPs within a country and globally through blockchain rings, thereby closing loopholes exploited by actors operating across national boundaries. By helping CSPs to filter or block SIM-swaps, fraudulent content and malicious links, or spam at the network level, the tool will directly reduce the entry points for phishing, smishing, vishing, and fraudulent robocalls attacks. This enhanced security will restore consumer confidence in the legitimacy of communications, enabling safer digital interactions and transactions across e-commerce and government services. As trust increases, CSPs can leverage the new tool to build secure communication platforms and APIs that can then be monetized. "CSPs must lead collaboration across industry verticals to ensure customers can trust and confidently accept calls, receive SMS, utilize banking, financial and other services without risk of identity abuse or fraud,” says Dr. Sudhir Mittal, Executive Vice President & Chief Architect at Catalyst participant Jio Platforms. The proposed solution will be developed using TM Forum frameworks, ensuring alignment with Open Digital Architecture and Open API standards for seamless integration and interoperability across systems. It will also incorporate TM Forum's business assurance and fraud management assets. This comprehensive approach is designed to ensure scalability, adaptability, and support for a wide range of use cases.