With increasing competition in the global consumer telecom market, Communications Service Providers (CSPs) face mounting challenges to retain customers, drive growth, and differentiate themselves from peer Telcos, Value-Added Service Providers, Digital Providers, and Hyperscalers. Rapid technological transformation across networks and IT, combined with evolving business models, demands that business units stay agile and deliver innovative, value-driven solutions to end customers. Our Catalyst Project addresses these challenges by leveraging advanced analytics and customer insights to create a personalized, real-time action plan. This plan spans sales, product development, fulfillment, and customer care—aiming to enhance customer loyalty, increase Average Revenue Per User (ARPU), reduce churn, and drive sustainable business growth. Key Features: * Dynamic Plan Builder: Enables CSPs to rapidly create and manage diverse pricing plans using machine learning and generative AI to make data-driven decisions. The solution streamlines the "ideate-to-launch" process by reducing cycle time and minimizing the effort required for market analysis, product strategy, and pricing decisions traditionally handled by product management and finance teams. * Plan Recommender & Next Best Action: Suggests plans based on customer behavior and intent. While many CSPs are already working in this area, our solution introduces a closed-loop feedback mechanism between the Dynamic Plan Builder and the Recommendation Engine—significantly improving the effectiveness of product, plan, and promotion launches. * ODA Alignment : The telecom ecosystem’s process and data architecture is inherently complex. Our solution is designed around TM Forum’s Open Digital Architecture (ODA) components and libraries, making it more standardized, modular, and accessible to industry participants. It enables seamless navigation through enterprise data entities. By focusing on personalized, real-time customer intelligence, this project aims to revolutionize the consumer telecom market and drive long-term success for CSPs. It is also designed for scalability across adjacent consumer-facing industries such as retail, media, gaming, and education, as well as for Network-as-a-Service (NaaS) providers. We are excited to collaborate with global CSPs, hyperscalers, telecom platform leaders, system integrators, and innovative solution providers to ensure the success of this initiative.