This Catalyst demonstrates how the Open Digital Experience (ODE), advanced technologies, and ecosystem collaboration enable techcos to transform business sustainability. It uses strategic architectural shifts to improve service delivery, competitiveness, and long-term growth in a rapidly evolving telecom landscape. The project applies ODE principles to modernise engagement channels, streamline backend operations, and enable modular, agile service design. This approach improves time-to-market, enhances customer satisfaction, and supports continuous innovation across digital channels. Intelligent automation, standardized APIs, and cloud-native platforms ensure operational agility and scalability. Through this, the Catalyst aims to demonstrate the virtuous cycle of ecosystem collaboration. By partnering across digital value chains, techcos can co-create services, expand addressable markets, and reduce integration friction. Open interfaces and interoperable frameworks support this shift, enabling faster onboarding and richer service combinations.TM Forum’s Open Digital Architecture (ODA) underpins the project, with industry standards applied to future-proof implementation and reduce transformation risk. Above all, the Catalyst aims to demonstrate how techcos can drive growth and cost optimisation through structural change—not short-term tactical fixes. The project team will measure performance across four core outcomes. These are adaptive business positioning, improved customer experience, operational efficiency, and collaborative ecosystem enablement. These metrics reflect the need for measurable, sustainable value creation and offer the industry a benchmark for future implementations. ODE is not a front-end refresh, but a foundational shift for competitive advantage in the digital era. Through this lens, the industry can move beyond point solutions toward a strategic framework for enterprise-wide evolution.