TM Forum — How to manage Digital Transformation, Agile Business Operations & Connected Digital Ecosystems
    • Log in
    • Register
  • Knowledge
    • Knowledge overview
    • Research & insights
    • Themes
      • Data + AI
      • Autonomous Operations
      • Cloud Native IT + Networks
      • Ecosystems
      • People + Planet
  • Labs
    • Labs overview
    • Co-creating solutions (Catalysts)
    • Member projects
    • Innovation Hub
    • Hackathon
  • Open Digital Architecture (ODA)
    • About ODA
    • How to apply ODA
    • Conformance
    • Member assets
    • Open APIs
    • Component directory
    • Canvas
  • Learn
    • Education programs
    • Certification
  • News and insight
    • Newsroom
    • Industry insight
  • Events
    • All events
    • DTW Ignite
    • Global Architecture Forum (GAF)
  • About
    • About TM Forum
    • Membership
    • Sponsorship and Exhibitors
    • Careers
  • Log in
  • Register
Back to top

Catalyst Project

Image: Catalyst Project
Collaboration
  • Collaborative R&D
    • Overview
    • Current Projects
    • Toolkits Overview
    • Outstanding Contributors Awards
    • Collaboration Governance
    • Frequently Asked Questions
  • Catalyst Program
    • Catalyst Program Homepage
    • What is a Catalyst?
    • ARCHIVED Join a Catalyst
    • Catalyst Pricing
    • Catalyst Projects
    • Catalyst Awards
    • Catalyst FAQ
    • Previous Catalysts
    • UPCOMING EVENTS: see the schedule of events for 2025
  • Patent Disclosure Forms
Join a Project Go to the Community

New Retail – Digital Ecosystem Symphony

In China, CSPs including China Unicom and China Telecom are facing the challenge of digital transformation and are starting to re-think the relationship and business process of retail, designing the business model for “new retail”. This concept comprises a symphony of customer, product and channel through digitalization with online and offline integration. The new retail business operating system will assist rapid e-shop setup for business personnel to develop customer resource over the internet, bundle telecom products with other products to establish the supply chain, and achieve a multi-channel offering of high-quality products.

This new retail operating system will help the CSP become a smart digital operator by leveraging existing assets like data, store, communication advantage… It will further enhance the customer-centric operations capabilities based on customer value, to achieve unified product shelf management and hierarchical product operation.

Data, the most valuable asset, must be unified and made neutral and open to efficiently enable all front-end application contact points, as well as to promote business operations innovation. As a result, more innovative business models can be created in the CSP ecosystem and digitally-enabled new retail contributing to revenue growth.

Virtual Showbag

Articles & blogs

  • Rethinking retail: How telcos can rise to the new customer challenge

Champions

Participants

Previous phases of this Catalyst

Phase I: New Retail – Intelligent Boutique

This Catalyst explores how to take advantage of the new technologies at the core of ‘New Retail’ to solve the current pain points of operators and to turbo-boost the channel system upgrade of the Catalyst champion, China Telecom.

Champions: China Telecom
Participants: AsiaInfo, Sunrize Tech, Whalecloud

Videos

New Retail – Digital Ecosystem Symphony

Catalyst – New Retail – Intelligent Boutique (English subtitles)

Highlights from Digital Transformation Asia 2017

 
 

View all Current Catalysts

Collaboration
  • Collaborative R&D
    • Overview
    • Current Projects
    • Toolkits Overview
    • Outstanding Contributors Awards
    • Collaboration Governance
    • Frequently Asked Questions
  • Catalyst Program
    • Catalyst Program Homepage
    • What is a Catalyst?
    • ARCHIVED Join a Catalyst
    • Catalyst Pricing
    • Catalyst Projects
    • Catalyst Awards
    • Catalyst FAQ
    • Previous Catalysts
    • UPCOMING EVENTS: see the schedule of events for 2025
  • Patent Disclosure Forms
Join a Project Go to the Community
TM Forum

Explore TMForum

  • About the Forum
  • Careers with TM Forum
  • News & Insights
  • Privacy Policy
  • Website T&Cs and Cookies
  • Help & FAQ
  • Contact

Contact us

  • General Inquiries: [email protected]
  • Member Services: [email protected]
  • Interested in Joining? [email protected]
  • Press Inquiries: [email protected]

Stay Connected

©2025 TM Forum