Digital Leadership Summit: Customer Engagement Strategies for the Digital World

Thursday, February 2, 2017 8:15am to 5:00pm

Mexico City

Request an Invite

 

St Regis Hotel
Paseo de la Reforma 439
Cuauhtémoc, 06500 Ciudad de México 

Sponsored by:

In Association with:
telesemana

 

 


This complimentary event is invitation only. Seats are limited so please contact Nigel Yeates to request an invitation. This summit is for Communication Service Providers only.

According to TM Forum’s recent global survey of service providers, nothing is more important to success than customer engagement. Indeed, many service providers’ transformation programs are led by customer centric approaches. Join us at this TM Forum event, Customer Engagement Strategies for the Digital World, where we will be exploring multiple dimensions of how service providers can increase their customer digital maturity.  We will explore leading edge topics such as “Enhancing customer engagement with intelligence”, “Driving loyalty through contextual and personalized interactions” and “enabling customers to interact in a ‘Channel of choice’ driven by their intent”.

The workshop will be an exciting mixture of discussions with your peers and feature executive speakers from leading service providers, digital native companies, TM Forum, and leading technology vendors including Adobe, Amdocs, Google and IBM  to discuss how service providers and other companies are working to deploy strategies to increase engagement, build trust and monetize customer relationships.

This event will be English language led but there will be onsite support in Spanish to assist with Q&A and discussions to maximize your experience (not simultaneous translation).

Key Outcomes:

  1. A broad understanding of how companies are tackling the omnichannel challenge across business, technical and cultural/organizational areas. Come away with strategies to tackle these challenges in your company.
  2. You will take home:
    1. Maps of key customer journeys in omni channel environments
    2. Prioritized lists of key functions and capabilities needed for omni channel implementations
    3. Dashboard of the future for omni channel experiences – metrics and analytics for omni channel success
    4. Perspectives on the future – what do you need to be thinking about next?

Who Should Attend:  

  • Communication Service Providers
    • CEOs/CTOs/CIOs
    • Vice Presidents of Strategy & Planning
    • Senior Architects & Heads of ICT
    • Customer experience management subject matter experts
    • Customer operations
    • Marketing/marketing operations
    • Analytics/big data subject matter experts
    • IT Systems
    • Product management

How the Summit Works:

  • In advance of the Summit, each participant will be asked to complete a brief survey to capture their view on the key topics of discussion.
  • The workshop sessions are then shaped through consultation with speakers and also based on the results of the pre-event survey.
  • The Summit will be held in a meeting room with tables set cabaret style.
  • Each table will include a table host who will be responsible for facilitating discussion and leading group exercises.

All information shared during the session will take place under the Chatham House Rule, meaning, anything disclosed in the room is non-attributable.

This complimentary event is invitation only. Seats are limited so please contact Nigel Yeates to request an invitation. This summit is for Communication Service Providers only.

Agenda:

This complimentary event is invitation only. Seats are limited so please contact Nigel Yeates to request an invitation. This summit is for Communication Service Providers only.

Thursday, February 2nd 

8:00 AM

Registration & Refreshments

09:00 AM

Welcome and Introductions

Speakers: Rebecca Sendel, VP, Strategic Programs, TM Forum
Aaron Richard Earl Boasman
, Senior Director, Research and Content, TM Forum

9:10 AM

How to win and engage with customers in the digital era

In this session, Amelie Mossberg will describe the strategies used by Mercadolibre for engaging and winning customers in the digital era.

Speaker: Amelie Mossberg, Head Manager Classified Motors, Mercadolibre.com

9:40 AM

Gen C: The new age customer

Do you understand what the next generation of the Connected Consumer expects?  In this session we will share insights on consumer behaviour and its impact on communication service providers.

Speaker: Rajeev Tankha, Vice President of Product and Solution Marketing, Revenue and Customer Management Division, Amdocs

10:00 AM

Effective engagement strategies for the digital world and Gen C

Speaker: Rebecca Sendel, VP, Service and Catalysts, TM Forum

10:15 AM

Morning Break and Refreshments

10:30 AM

Freedom to engage with your customer

Through personalized interactive conversations, during this breakout we will explore these topics :

  • What does it take to deliver seamless omni channel experiences?
  • What do call center agents in the digital world need?

Speakers: Amdocs, 24×7

11:30 AM

Freedom to secure customers through personalized marketing

Through personalized interactive conversations, during this breakout we will explore these topics : 

  • How can your business users design engaging commerce experiences across all digital channels?
  • How can you acquire more customers through contextual and personalized interactions?

Speakers: Abode, Pontis, Amdocs

12:30 PM

Networking Luncheon

1:30 PM

Freedom to monetize customer relationships

Through personalized interactive conversations, during this breakout we will explore these topics :

  • How can you rapidly and easily monetize the growing customer desire for content?
  • Are you ready to monetize OTT from prepaid customers?
  • Can you use the mobile device to drive higher higher loyalty and revenue?

Speakers from: Google, Vindicia, Amdocs

2:30 PM

Enhancing customer engagement with “Intelligence”

Artificial Intelligence is revolutionizing the world.  Do you how you can leverage this powerful capability to in driving engaging customer experiences?

Speaker: Mercedes Lopez Arratia, CMO and Customer Strategy Head, Banco Azteca

3:00 PM

Social engagement for customer loyalty

Gen C customers love to interact via social channels.  Learn through case studies on how CSPs can leverage this channel to drive deeper relationships with their customers.

Speaker: Patricia Davidson, Director CX Insights & Strategy, AT&T

3:30 PM

Afternoon Refreshments & Networking

4:00 PM

Interactive Roundtable: Putting customer centric digital strategies into action

In this workshop based roundtable discussions with your peers, you will discuss and identify five ways better engage, build trust and monetize customer relationships.

Speakers: Rebecca Sendel, VP, Services and Catalysts, TM Forum
Aaron Richard Earl Boasman, 
Senior Director, Research and Content, TM Forum

5:00 PM

Interactive Roundtable Feedback Session: Cutting customer centric digital strategies into action

5:30 PM

Moderator Wrap and Close

Speaker: Rebecca Sendel, VP, Services and Catalysts, TM Forum


The invitation only event is designed for communication service providers only. Interested parties should contact Hugh Hall to receive their complimentary invitation subject to availability.