Digital Leadership Summit: Harnessing real time customer data to drive revenue and increase agility

Now more than ever, developing digital products at speed and becoming truly agile is a necessity, not just to remain competitive, but to survive.

Join us at this Digital Leadership Summit to examine how:

• Real-time data can help companies move at speed
• To move from reactive to proactive in digital development
• Comcast has operationalized agility in digital product design, the challenges it faced and how it overcame them.

If you’re interested in attending this invitation-only event, please contact Kimonas Tsakmakas. 

Agenda

15:00 – 15:15 CEST | Why real time data is critical for business agility and delivering true digital customer experiences

• Delivering new 5G services and the data challenge
• Addressing the data challenge and why CSPs can be slow to react
• Understanding how valuable your data is and how it can create quantifiable outcomes rather than analysis-stagnation
• The power of data to drive transformation across the organization

Aaron Boasman-Patel, Vice President AI, Customer Experience & Data, TM Forum

15:15 – 15:30 CEST | Keynote presentation: Driving business value and insights from real-time customer data

• Overcoming the data silo: Understanding the true value of a single source of truth
• Intelligence at speed for real-time insights with confidence
• Turning data to actionable insights across the business to drive cultural change
• Focusing on the external view: Putting yourself in the seat of the customer 

Maria Elena Cappello, Former CEO, Nokia Italy, and Former Member of the Board, Telecom Italia

15:30 – 15:50 CEST | Power of data: Unlocking value from data to drive digital transformation  

• The path to becoming a true data-driven digital business
• Overcoming data complexities and being highly adaptive to leverage and scale to whatever the future holds
• From months to minutes: how we have evolved to become a nimble organization
• Understanding customer behavior and adapting the business to surprise and delight, increase retention and launch new services with speed 

Andrew Bowers, Senior Director, e-commerce, Comcast

15:50 – 16:25 CEST | Panel discussion: From reactive to proactive: making business agility and speed a reality

• Becoming a strategic enabler: How do you turn data into quantifiable actionable insights?
• The value of real-time vs reported data
• Harnessing the power of AI and ML to get more from your data at speed
• How to proactively develop a customer centric culture and combine it with true business agility
• What continues to be the biggest barriers to change; and what support do CSPs require from partnerships
• How do you get organizational buy-in and drive cultural change?

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