Digital Leadership Summit: Dynamic data management: using data to deliver and monetize 5G services

Tuesday, March 23, 2021 11:00am to 1:00pm


Event description:

Running a business today is all about managing dynamic data. Data is what empowers people and drives innovation for all evolving businesses none more so than telecom companies.

For a communication service providers (CSPs) to deliver value and reap the rewards of a changing society, a changing business landscape and advances in technology they need to harness the complex data they already have and prepare to orchestrate the exponential growth in data they need to have in order to prosper and thrive.

5G lets telcos dream big – but it’s master data management (MDM) that will make it come true.

This session will let you share experiences, perspectives hints, tips and concerns about how MDM strategy and rollout will define the monetizable opportunities that let CSP’s continue to add value to their clients, partners, associates and shareholders.

This is an invite-only event, if interested in attending, please contact Vivian Tsiamis.


11:00 – 11:05 GMT | Welcome and introduction

11:05 – 11:15 GMT | Driving insights and value from your data – why is it a must for the digital service provider?

  • Why is 5G a game changer for data management?
  • Understanding why network data is just as valuable as customer data for driving new customer experiences and for delivering the services of tomorrow
  • Creating a data-driven value ecosystem
  • Understanding the challenges facing CSPs in making the most of their data

Aaron Boasman-Patel, Vice President, AI, Customer Experience & Data – TM Forum

11:15 – 11:30 GMT | Transforming for success by enabling new services and partnerships with a data first approach

  • Getting the most out of your data and going beyond connectivity
  • The Experience Ecosystem – How marshalling your data will drive safe valuable and trusted partnerships Platform First, Cloud First or Data First MDM?
  • People, processes and priorities: getting your data first strategy right
  • Understanding the value of your data and how you can add value

Manju Kygonahally, Vice President – CMT Cognizant

11:30 – 11:45 GMT | Taking a data first approach to become a true digital service provider

  • Designing a successful data strategy across the business
  • Understanding what data is useful and what isn’t – you can’t process it all
  • Moving beyond the “vision” to deliver value
  • Turning insights to revenue and new service

Jason Perkins, Head of Data & Analytics Architecture – BT

11:45 – 12:00 GMT | A data-driven company: Lessons for large organizations to create value from AI

  • Have you started your data journey and wondering how to get to the next level?
  • Are you planning to start working with big data, analytics or AI, but don’t know where to start or what to expect?
  • How to fund your data journey, how to organize your data team, how to measure the results and how to scale?
  • This talk will provide 21 key decisions that any organization faces when traveling its journey towards becoming a data-driven and AI company

Dr. Richard Benjamins, Chief AI & Data Strategist – Telefonica

12:00 – 12:45 GMT | Round table discussion: Leveraging customer and network for success!

  • Does one size fit all? Understanding the different approaches to MDM.
  • What support do telcos need from the platforms, the cloud suppliers and start-ups or other vendors to really enable the experience ecosystem?
  • Defining the target state and strategy of MDM – who defined it and what informed them?
  • How do you balance the business model requirements of the future whilst handling legacy infrastructure issues?
  • How are you starting to activate the value of network data?
  • Who is your best internal advocate of the transformation you are doing in MDM and why?
  • Who is needs the most encouragement within your organization when it comes to modernizing your data and how do you ease them?
  • Is there a need and a drive for a cultural change when it comes to data transformation?
  • Understanding the best approaches to the migration of legacy data and applications
  • Enabling scale and flexibility of MDM and understanding what tech and tools are being utilized and why
  • Rationalizing legacy data – understanding the business and service implications

Dr. Richard Benjamins, Chief AI & Data Strategist –  Telefonica; Author of “El mito del algoritmo” and “A Data-Driven Company” (forthcoming); Co-founder & VP of OdiseIA 
Niladri Shekhar Dutta, Global Director – Ericsson
Moiz Husain, Senior Manager – Data & Infrastructure – BT Enterprise
Jenny James, European Sales DirectorReltio MDM
Manju Kygonahally, Vice President – CMT Cognizant
Soyini Taylor, Senior Data Architect Laing O’Rourke
Amanda Vaughan, Principle Solution Architect – BT
Aaron Boasman-Patel, Vice President, AI, Customer Experience & Data TM Forum

12:45 – 12:55 GMT | Conclusion

Aaron Boasman-Patel, Vice President, AI, Customer Experience & Data – TM Forum

In partnership with: