Apttus and Comptel have announced the launch of a new end-to-end offering for the consumer communications segment. This joint solution, developed by Comptel and Apttus, was built on the recently announced Salesforce Communication Industry Framework. It empowers communications service providers (CSPs) to enable personalised customer journeys and provides an analytics-driven, contextually-aware, self-service experience to their customers.
The Salesforce Communications Industry Framework helps CSPs accelerate their transitions to the cloud and improve customer engagement across channels. The framework includes assets such as data model specifications; a white paper with entity relationship diagrams and usage patterns; API and process documentation; and much more. Built in accordance with TM Forum Frameworx, the framework empowers communications companies to implement the Salesforce CRM solution to address key business processes, such as managing accounts, ordering services or handling billing inquiries, faster than ever before.
“The telecommunications industry understands the pressing need to provide customer-centric, cloud-based utility and intuitive self-service to all of its consumers,” said Andy Baer, the senior vice president for Salesforce Industries, Communications and Media. “Our Communications Industry Framework gives our partners, such as Comptel and Apttus, an opportunity to deliver best-in-breed solutions and successful business outcomes to help our customers succeed and thrive.”Juhani Hintikka, the CEO of Comptel, added: “Generation cloud consumers want to be treated as individuals by using a service that meets their expectations and aligns to the way they live their lives. Service providers have to identify product opportunities, design and commercially publish new service offerings faster than ever. Only then will they be able to seize the increasing new opportunities for data, content, applications and service monetisation. The Salesforce Communication Industry Framework has helped to enable that opportunity.”
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