RegisterCatalyst Project
Real-time Campaign with Big Data Monetization and Open API
The Integrated Operation Platform (IOP) designed by China Mobile, facilitates real-time campaigns in an open environment and provides partner interoperability.
Internally, the IOP not only consolidates the CSP’s internal data sources in a highly efficient fashion, it also delivers these consolidated data to almost all its native channels for real-time campaign management.
Externally, the IOP interconnects its business partners’ digital ecosystems and brings mutual benefits to all other parties, offering the CSP new ways of collaborating with business partners in domains like real-time campaigns, data monetization and business model innovation, thereby significantly boosting revenues.
The IOP is built upon the CSP’s accumulated IT and DT foundation of decades of operation; and now, it is evolving at a faster pace, driven by countless high-value business scenarios across industries. The platform leverages big data from digital DNAs, touchpoint, events and sales data, generating stronger AI and maximizing value added to the business.
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Real time Campaign with Big Data Monetization and Open API