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CultureConnect

URN C25.0.786
Topics Culture Transformation, Diversity, equality & inclusion

Telco metamorphosis through culture change using AI & gamification as levers

The transition from Telco to TechCo necessitates a profound shift from a network-centric to a customer-centric paradigm, driving fundamental changes in ecosystem partnerships, edge innovation, agile methodologies, and organizational culture. Traditional telco structures often resist these changes, impeding progress toward the TechCo vision—or, in some cases, even causing regression. Readiness for the TechCo journey—assessed through a quantifiable readiness index—is frequently unclear, as telcos grapple with the timeline, resource requirements, and their current position within this transformational trajectory. The CultureConnect Catalyst addresses these uncertainties by clearly identifying starting points, highlighting critical gaps, and providing actionable tools to bridge them. It equips leadership with comprehensive strategies and data-driven insights to manage mindset shifts, talent development, skills evolution, agile processes, governance controls, and transition management—ultimately enabling sustainable, scalable transformation. Stream 1: Talent Hub Stream 1 drives innovation through advanced use of organizational data, AI, gamification, and immersive talent experiences. It addresses key talent management challenges faced by telcos, such as lengthy onboarding, critical skill gaps, siloed and target-driven cultures, under-prioritized career development, and ineffective retention strategies. By leveraging AI-driven matchmaking, Talent Hub delivers personalized onboarding experiences, ensuring seamless integration of new hires into organizational roles. This significantly reduces onboarding time while enhancing engagement from day one. The platform dynamically maps and analyzes skill gaps, offering targeted upskilling and reskilling programs aligned with evolving industry demands—supported by detailed professional-level talent profiling. Gamification strategies—including skill challenges, mentorship matchmaking, team-based problem-solving activities, and incentive-based rewards—foster cross-functional collaboration, break down silos, and promote agile decision-making. Additionally, personalized career guidance, continuous professional development pathways, and proactive retention initiatives are delivered through advanced AI analytics and predictive insights, resulting in improved retention and sustained employee motivation. Talent Hub’s holistic, data-driven approach ensures continuous alignment between workforce capabilities and strategic business objectives—cultivating an agile, future-ready organizational culture capable of thriving in a dynamic industry landscape. Stream 2: Green Field – Minimum Viable Transformation (MVT) Stream 2 introduces a specialized Green Field transformation approach—Minimum Viable Transformation (MVT)—distinct from traditional big-bang strategies. MVT starts with agile, strategically positioned “Tiger Teams” and TechCo Exchange Teams. These operate in an isolated yet collaborative “plant house” environment on “Earth,” designed to nurture agility and minimize resistance to cultural change. As these teams mature, their innovative culture and operational models are “transported” to become autonomous units—metaphorically establishing “colonies on Mars”—and expanding revenue streams beyond traditional connectivity. The Catalyst uniquely adapts agile startup operating systems—originally designed as “food for cats” (e.g., EOS, Scaling Up, and the Mochary Method)—to support large-scale transformation, effectively “feeding the tigers.” This strategic adaptation creates an “army of agile cats”: small, empowered teams networked together, embodying the three core principles of organizational agility—small autonomous teams, interconnected team networks, and continuous customer-centric value creation. The Catalyst emphasizes immersive learning through a secondment-based TechCo Exchange Program, aligned with the 10-20-70 learning model, particularly the 70% focused on workplace integration and experiential learning. Participants seconded to leading TechCos gain practical exposure and hands-on expertise, enabling them to lead Tiger Teams upon return—embedding agile competencies and driving sustainable innovation across the organization. Supported by AI-driven talent management tools and frameworks such as SFIA and TM Forum, the MVT approach builds future-ready teams capable of autonomous operation, continuous innovation, and long-term sustainable growth.

Resources

Introduction to the Culture Connect Catalyst Project

Introduction

Culture Connect Problem Statement & Solution Overview

The Telco-to-Techco Shift: Culture Connect and AI-Driven Evolution

Contact team

Email the members of the Catalyst team to request more details.

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Team members

Botswana Telecommunications Corporation logo
Champion
COVALENSE DIGITAL SOLUTIONS LLC logo
Deutsche Telekom AG logo
Champion
Enocta logo
Champion
Entel Chile logo
Champion
ETIYA logo
Hatif Libya Company logo
Champion
Huawei Technologies Co. Ltd logo
Makman Technology Consulting logo
Mascom Wireless logo
Champion
Mobile Telecommunications Limited logo
Champion
Mobitel (Pvt) Ltd logo
Champion
MTN South Africa logo
Champion
Sri Lanka Telecom PLC logo
Champion
The Gamification Company logo
Transform & Trust Advisory Ltd logo

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