Company: Tecnotree
Product Name: DLM: Digital Loyalty Manager v 5.0
Conformance Type: Product Conformance
eTOM & SID Version: 21.0
Assessment Completion Date: January 2022
Detailed Certification Report: Tecnotree DLM Digital Loyalty Manager v5.0 eTOM v21.0 Conformance Certification Report

General Overview

This document provides details of Tecnotree self-assessment and TM Forum’s Conformance Assessment of the DLM: Digital Loyalty Manager v 5.0 against the following Open Digital Architecture (ODA) -eTOM 21.0 components:

• Business Process Framework (eTOM) version 21.0

The assessment included a review of the methodology approach to process modeling against TM Forum’s Business Process Framework (eTOM) Release 21.0 according to the specific processes submitted in scope for the assessment.

Product Overview

DLM: Digital Loyalty Manager v 5.0 Platform Overview

Tecnotree Digital Loyalty Manager (DLM) provides a highly flexible and easy-to-use solution to enable operators to launch various loyalty programs. Loyalty programs can be launched for any of the Operator and Partner products/services. User-friendly GUI enables operators to design, execute & track multiple programs at ease.

Loyalty programs can be fully customized to ensure operators can reward loyalty members for whatever actions they want members to take. DLM can reward members for any of the actions such as recharge, usage, bundle purchase, renewing, Mobile money transactions etc, and engagement activities such as signup, writing reviews, referrals and sharing on social media. DLM allows tiered-based programs which will create a sense of exclusivity and offer continuous positive reinforcement that keeps members close and unconcerned with competitor products.

DLM enables near real-time points earning for events as defined by operators, that can vary per tier. DLM also maintains multiple point accounts based on programs so that marketing can track the effectiveness of each program.

DLM integrates with 3rd party Digital systems such as CRM, Billing, Partner management, Catalogue & Order Management to provide a seamless experience to loyalty members. Loyalty APIs of DLM enable easy integration to multiple channels. DLM ensures that customer experience is unified and seamless across multiple channels and touch points. Also, DLM enables “Transfer” of points to strengthen loyalty engagement within members and “Manual credit of points” to enhance satisfaction & stickiness.

DLM equips users with a 360-degree loyalty member view which includes loyalty information and a detailed view of transactional activities such as points accumulation, redemption, and so on.

DLM enables marketing teams to analyze the effectiveness of launched programs in terms of accumulation & redemption. Apart from this, Dashboard also provides trends on member enrolments, points accumulated & redeemed. These statistics will help marketing teams to understand the impact of each program in terms of value being provided to members and fine tune the program based on analysis & feedback.

DLM: Digital Loyalty Manager Overview

Key Features:

The following are the key features of DLM v 5.0:

• Loyalty member enrolment & de-enrolment
• Loyalty tiers
• Automatic upgrade/downgrade of member’s loyalty tiers
• Loyalty programs – Create, View & Terminate
• Operator & Partner programs
• Program wise points accumulation
• Program effectiveness
• Point accumulation by events
• Redemptions
• Multiple channel support
• Loyalty Member Management
• Increase Operational Efficiency because of TM Forum Open API based integration to channels & backend systems

Business Process Framework (eTOM) Level 2 Process Scope

The following diagram represents the Business Process Framework processes that were presented in scope for conformance certification.

eTOM DLM Scope of certification

Detailed Certification Report: Tecnotree DLM Digital Loyalty Manager v5.0 eTOM v21.0 Conformance Certification Report

For more information on the Tecnotree DLM: Digital Loyalty Manager v 5.0 product please contact: [email protected]

For any additional information on this TM Forum Conformance Certification Report, please contact TM Forum at: [email protected]

Report Misuse: Conformance certification is an important part of enabling the communications industry to maintain profitability as it migrates to new services and new business models. Gaining the conformance mark represents a significant investment by both suppliers and service providers. If you feel a company is misusing the conformance mark then please let us know at [email protected].

Disclaimer: TM Forum has conducted no independent testing of the solution for conformance with its frameworks or standards. Such testing has solely been conducted by the supplier or seller of the product and has been self-assessed by the supplier or seller for adherence to the TM Forum framework or standard in question. Accordingly, under no circumstances will TM Forum be liable for any direct or indirect damages or any costs or losses resulting from the use or reliance by any party of or upon such certification.