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There’s no question that data analytics can improve customer experience but to what extent depends on how well a company turns the data into actionable insight. Sarah Wray looks at some interesting and perhaps unexpected examples of success.

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Companies striving to become customer-centric are turning to customer journeys, which goes hand-in-glove with providing a true omnichannel approach. Rob Rich explains why your business needs them, how to develop them and the benefits they provide. 

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History is littered with examples of successful companies that lost touch with their customers. Annie Turner offers up some actions that businesses of all kinds need to take to gain and maintain a true understanding of their customers, and ensure con...

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If service providers don’t know how to buy network functions virtualization products and suppliers don’t know how to package them, NFV adoption can’t progress. Dawn Bushaus looks at TM Forum’s plan for an NFV Procurement Survival Kit and how ...

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Network functions virtualization isn’t only about moving functionality out of purpose-built hardware into more flexible software architectures; it also means a monumental change in the way service providers manage the lifecycles of products and ser...

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Virtualizing network functions like remote access networks and evolved packet core can help mobile virtual network operators and communications service providers get to market faster, at lower cost. Tim Kridel looks at a second wave of virtualization...

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The initial focus on virtualization was driven by network operators’ need to cut costs, ensure network quality and dramatically reduce time to market. They now recognize it has many other potential benefits too, such as supporting new business mode...

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Hype about network functions virtualization and software-defined networking has hit an all-time high, and service providers are now taking pragmatic steps to make widespread deployment a reality. Dawn Bushaus looks at why implementation is so difficu...

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Many businesses are struggling to keep up, so what do we need to focus on to move to the next digital era? Annie Turner looks at some of the trends that are changing our lives.