TMF435 Customer Experience Management Maturity Model Poster v2.0.0

The Customer Experience Management Maturity Model (GB962B v2.0.0) poster provides a high-level view of the latest version of the CEM maturity model that is helping organizations to map their customer experience management maturity, through guided assessment, to the six dimensions of Experience, Strategy, Technology, Operations, Culture and Data. As a result, organizations will be able to identify areas for improvement that will translate across their entire organization and operations putting customers at the center of their business activities

For reference see GB962B Customer Experience Management Maturity Model v2.0.0

General Information

Document series: TMF435
Document version: 2.0.0
Status: Team Approved
Document type: Poster
Team approved: 25-Mar-2022
IPR mode: RAND
Published on: 07-Jul-2022
Date modified: 25-Mar-2022
Project: Customer Experience Management Project