GB922 Market Sales R17.5.1

This addendum describes the Aggregate Business Entities (ABEs) that comprise the Market/Sales domain of the SID model.

Market-oriented ABEs presented here focus on gathering and evaluation of competitor and demographic information and the formulation of marketing campaign strategies based on the analysis of this information. Results of this analysis are used to determine the most effective approach for marketing new, as well as existing, product offerings.

General Information

Document series: GB922-24
Document version: 17.5.2
Status: TM Forum Approved
Document type: Standard
IPR mode: RAND
TM Forum Approved: 02-Mar-2018
Date modified: 06-Mar-2018