Released: Tuesday, May 30, 2017
This document provides a Globetom opinion regarding the use of Loyalty Programmes and Loyalty Programme technology platforms to achieve the objective of becoming a customer-centric organisation.
Loyalty Programmes have become a commodity to the extent that some form of a rewards programme has almost become a business-as-usual engagement between customers and their brands. In this opinion, Globetom examines the future of Loyalty Programmes and the role of Loyalty Programme technology platforms and consulting to drive deeper engagement between service providers and their customer base. This article may have a CSP market bias, but Globetom believes that the article will be equally applicable to other industry verticals.
Author: Philip Stander