IG1125 Omni Channel Introductory Guide R15.5.1

This omni channel guidebook introduces the key imperatives for omni channel implementation as well as a definition of the operational functions needed to successfully create an omni channel experience for customers. It includes a maturity model for companies to evaluate their omni channel capabilities. In addition, the guidebook has over 100 requirements to omni channelize your operations . These are defined in order to create a way to evaluate priorities for omni channel projects.

New in this release are:

  • Expanded maturity model
  • Requirements per channel/sub-channel mapped to Customer Experience Lifecycle Stages.

General Information

Document series: IG1125
Document version: 4.0.4
Status: TM Forum Approved
Document type: Exploratory Report
Team approved: 09-Nov-2015
IPR mode: RAND
TM Forum Approved: 13-Apr-2016
Date modified: 13-Apr-2016