Released: Tuesday, April 1, 2014
To create a Manual detailing the way certain modeling techniques specifically Neural Networks and Clustering can be applied to specific business case studies in Big Data Analytics such as call center analytics, and the model should be able to predict the next best offer for a customer. Later, a system should be created that automatically finds the customers to whom some recommendation should be made based on the past offers sent and their response behavior. Responding to an offer is dependent on each individual’s preferences. This application is merely an illustration of the larger principle to adjust offers to be tailored to individual preferences. This model, if accompanied by an effective customer contact strategy, can help send the right message to the right customers, and is a part of Big Data Analytics.
