GB962E Customer Experience Management ROI Calculator User Guide R15.0.1
- Maturity level: Level 4 - Forum Approved
Created By: Customer Experience Management Project
This document introduces and provides instructions for using the accompanying CEM ROI Calculator excel spreadsheet, GB962F.
The new CEM ROI Calculator is intended to enable better and more objective decisions, by accurately predicting the business benefits to a service provider of an investment in CEM. The initial version consists of calculations for 2 business drivers to get feedback on the approach.