GB962F Customer Experience Management ROI Calculator R15.5.1

Investment in CEM solutions can be very difficult to objectively justify. Uncertainty in the likely financial return often means that a leap of faith is required on the part of the service provider to make an investment. The CEM ROI Calculator is intended to enable better and more objective decisions, by accurately predicting the business benefits to a service provider of an investment in CEM.

In this release two new use cases have been added: Churn Reduction and E-commerce Conversion Improvement.

Download the accompanying user guide for this document GB962E Customer Experience Management ROI Calculator User Guide R15.5.1

General Information

Document series: GB962F
Document version: 2.0.2
Status: TM Forum Approved
Document type: Best Practice
Team approved: 07-Dec-2015
IPR mode: RAND
TM Forum Approved: 29-Apr-2016
Date modified: 05-May-2016