Company: Huawei 
Product Title: Digital CRM
Product Version: R2.1
Frameworx Version: Version 16.0
Assessment Completion Date: February 2017
Business Process Framework results: Business Process Framework Summary Results
Information Framework results: N/A
Detailed Certification Report: Huawei Digital CRM Fx16.0 Conformance Certification Report V1.1

Product Description

Colossal change happens in customer consumption behavior in the current digital era. Traditional telecom operation models no longer satisfies daily growth demands of consumers. Simultaneously, challenges from new internet service providers are becoming more intense. Telecom operators are aggressively seeking transformation to avoid risks of turning into dump pipes.

Huawei Business Enabling System (BES) responds to these changes by helping operators to redefine BSS from supporting business operation to enabling digital operation. Consists of omni-channel collaboration, customer engagement, federated offering catalogue, convergent order, intelligent marketing, business orchestration, revenue management etc. It aims to help operators quickly transform into digital Telcos by improving NPS, boosting business agility, and increasing digital service revenue.

Huawei BES Architecture

Huawei Digital CRM , as the third generation BSS solution and basing on digital architecture design, is an excellent tool in helping operators in transformation. It has the following core capabilities to Operators:

1. ROADS (Real-time, On-demand, All-online, DIY and Social) Experience
   • Omni-channel collaboration
   • Measurable CX experience metrics
   • Enriched offer category
2. Agile Operation
   • Fast offer/promotion TTM by flexible configuration
   • Rapid partner on-boarding
   • Reusable business and IT assets
   • Dynamic business orchestration
3. Open Ecosystem
   • Partner aggregation/Open marketplace/IoT
   • API monetization
   • Customization openness
   • Integration openness
4. Intelligent Marketing
   • Customer insight
   • Real-time & personalized MKT
   • Dynamic pricing
   • Intelligent offer definition & design
5. Cloud-native Architecture
   • Elastic scaling & High performance
   • Auto and intelligent O & M
   • Fully decoupled COTS
   • Service/API based

For any additional information on this Frameworx Conformance Certification Report, please contact TM Forum at conformance@tmforum.org