TM Forum Inform

Your global resource to ignite growth through insight, research and analysis

Research & Media offerings

Inform is TM Forum’s research and digital content hub, where we explore the common and complex challenges that telecoms providers and their partners face as they digitally transform their businesses. We deliver insight, research and analysis on a wide range of topics.

Discover the most hard-hitting topics in the industry

Our audience

Representing TM Forum member community and beyond, our engaged audience comprises of a perfect blend of future-focused top decision makers and C-suite execs as well innovators, builders and designers within the telecom ecosystem.

50.77%

Average engagement rate on Inform

2.5 minutes

Average time per user on Inform

Our top reports in 2022 receive on average

600+

downloads

35%

Communication service providers (CSPs)

Webinars:

41

hosted in 2022

450+

average registrations per webinar

30%

communication service providers (CSPs)

35%

of the audience is director level and above

Newsletter

63,000

subscribers to the weekly newsletter

33%

communication service providers (CSPs)

23%

of the audience is director level and above

13.6%

average open rate

14.3%

average click rate

Not your average branding exercise

Explore the products and services that can fuel your pipeline and position you as a leading thought leader

Benchmark report

Benchmark reports are in-depth analyses of telecoms operators’ businesses and their strategies for growth. Based on extensive qualitative and quantitative research, these reports allow operators to measure their own performance and capabilities against their international industry peers.

Example

Multi-sponsor report

are deep dives into core industry themes, generating high levels of interest from CSP members.

Example

Single sponsor report

Are easy-to-digest sponsored reports that explore emerging topics or new angles on established subjects.

Example

Ebook

A ‘what is’ or ‘how to’ guide to key topics or technologies

Example

Case study

A real-world example of how a CSP has implemented technology to drive change and achieve measurable business outcomes.

Example

Infographic

A visual, sometimes interactive, representation of our statistics-led analysis and surveys.

Example

Newsletter

A weekly digest of all our main reports, interviews and news analysis.

Example

Webinar

A one-hour live webinar hosted by a TM Forum analyst.

Example

Hard Talk

A lively debate on some of the industry’s most controversial subjects.

Example

Videos

We offer a variety of options from analyst led interviews to panel discussions.

Example

Native content

Have a piece of content you want to promote? Native content is posted on Inform alongside other analyst led content.

Example

Download brochure

TM Forum research methodology

TM Forum's research is independent, impartial and focuses on the issues that matter and are of genuine interest to telecoms service providers. Our research reports are based on briefings with senior executives at CSPs including CIOs, CTOs, senior architects and heads of transformation.

Many of our reports are based on large independent surveys with CSP executives.

TM Forum's global digital events give us a unique opportunity to gain insights from leading CSPs and technology partners. We are in the unique position to draw from our Catalyst proof-of-concept projects and member projects.

Major companies partner with us

TM Forum webinars are an excellent avenue to learn, share and collaborate around industry trends and solutions. The supporting team provided timely assistance throughout the process to make the experience a seamless and painless one too.

Emmanuel Amamoo-Otchere
Chief Marketing Officer, Carrier Software Service

Ensuring that our knowledge and expertise is able to reach our target audiences is not only crucial to us, but to the businesses we seek to service with our products and solutions. Working with TM Forum’s Research & Media team provides us that opportunity to project our insights on a much wider scale and in ways that let us collaboratively engage with those in the industry.

Ari Banerjee
Vice President of Strategy

The quality of [TM Forum’s reports] is outstanding and has helped to push my understanding. TM Forum's Inform is my ‘go to' for the latest research and is quite frankly, a lifesaver!

David Gale
Enterprise Solution Architect (Resource Management) Systems Architecture CoE

A big thank you from the Torry Harris team for putting together a fantastic webinar yesterday. Ali – you were on top of things right through and coordinated the whole setup beautifully! Anna – thank you for all the marketing help to maximise registrations. They were invaluable. Mark – you made the webinar super interactive and lively.

Shuba Sridhar
VP, Strategic Initiatives

On behalf of Tecnotree team, I would like to thank you for your support on this project. We sincerely appreciate you for taking personal interest and going out of your way to support us in making the webinar a success. Your flexibility and guidance were the cornerstone in making us achieve the desired goals from this critical campaign.

Amit Kumar
General Manager, Marketing

READY TO GET STARTED?

Contact our team to explore how TM Forum can help you reach your campaign goals.