Impacts: Communications service provider business strategy office

The challenge: CSPs are looking to add products beyond connectivity to their product portfolios in order to broaden their portfolios and capture new revenue from existing customers. They don’t have an efficient way to onboard partner products, sell them to customers, orchestrate fulfillment, and billing so that they can be sold and delivered with the same agility as a CSP’s core communications products.

Proposed solution: Build a platform to offer seamless omnichannel sales through to managing fulfillment and billing for products sold. The various facets of this, from offer management through to delivery, pose a few challenges that this Catalyst would address. Creating a framework by which products can be sold and delivered with the same agility as a CSP’s own offers. This way the CSPs will be better placed to offer products from outside of their core communications market to drive loyalty and capture new revenue.
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Success measures: The solution could be measured using a KPI for such a platform, e.g. efficiency of no communication onboarding, partner onboarding, demo with ability to generate combined offer with telco and no telco product/services and orchestrated fulfillment and billing capabilities, a viable business model for CSP to onboard non-telco product offers.